Data Collection and Storage

Apty is committed to the strictest obligations regarding the user data collection and processing, and does not collect, accept, handle, process, receive, transmit or store any confidential, regulated, personal, private, sensitive, health or credit card information

However, Apty Assist collects metadata in order to deliver the highest quality statistics to the application owner: a summarized table of information about the overall usage of the hosting application and progress made while completing specific workflows.

What data is collected by Apty?

Apty servers store two types of data:

  • instructional content (data created using the Editor, for example, Workflows, Tooltips, Announcements, etc.), and
  • analytical data (data sent from the Player, such as user clicks, returning to the previous step, flow errors, etc.).

When adding instructional content over a specific form field in your application, Apty Assist stores the HTML parameters for identifying and locating this field among other elements listed in the page container. This information is represented by attributes of this element (id, class, or name values) and does not track or store field input. The same logic applies to validating user input. While validation process is, by definition, meant to analyze field input in order to ensure that the entered data meets specified criteria, this process is performed in the real time and the checked values are not collected and stored in the database.

For example, if a bank customer user launches a Workflow that directs them on how to perform a task in their bank online account, the only information that will be sent from the browser to the Apty server is:

  • the Workflow balloon steps that have been shown in the application,
  • data corrections/warnings flags,  
  • Tooltips actioned/displayed, 
  • Launchers actioned/displayed, and 
  • Announcements accepted/displayed.

Attributes collected by Apty:

Platform Details
osGets the name of the operating system from which the hosting application has been accessed.
browserDefines the browser used to access application.
languageDetects current language of the browser.
deviceDetects the name of a device from which the hosing application is accessed.
browserVersionStates the version number of the browser that sent the current request.
deviceModelThe name of a device from which the hosting application has been accessed.
timezoneSpecifies the time zone offset from UTC, in minutes, to use for the current session.
screenResolutionWidth and height properties of the screen.
Domain Location
urlURL details.
Event Details: general information about user actions relevant to the hosting application.
timestampDate and time when the event happened.
referrerA field that identifies the address of the webpage (i.e. the URI or IRI) which is linked to the resource being requested.
pageTitleDefines the document's title that is shown in a browser's title bar or a page's tab.
isiFrame?A boolean defining whether the event happened within the iFrame.
eventRepresents user actions (clicks, page update, typing, page errors, etc.). Note that no user input or selection is collected, Apty only registers that one of the actions stated above has been performed.
elementSelectorRepresents the location of the actioned web element within the application’s DOM (document object model).

Metadata collected with Apty serves as a research material for building analytical reports for providing admins with helpful insights on application's usage patterns, task completion rate, common mistakes made by the end users, as well as by Apty Lens for defining the sequence of user actions. This information can be used for getting insights about the user behavior, ideas for better UI/UX, frequency and completeness of established Workflows, and whether they could fall under the category of best practice. 

We use*  to capture events required for analytics. Along with each event Apty sends the required metadata that can be used for Analytics visualization.

All the information collected by Apty is stored in the AWS Data Centers located in the United States of America.

Secure Storage

All text, images, and statistical information (usage data) collected by Apty are stored within Apty database servers secured by a dedicated firewall. Physical and network security is determined by the deployment method selected by the Client.


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